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Lifestyle Europe announces upgrade to Autoline Drive DMS

Lifestyle Europe, with 10 dealerships in the South East of England have recently chosen to upgrade their Autoline DMS to Autoline Drive, CDK Global’s next evolution dealer management system, to help further the growth of their business.
Autoline Drive has been designed to meet the evolving needs of the modern dealer and provides a high level of advanced marketing and vehicle sales functionality to help dealers build stronger and more profitable relationships with their customers.

Andy Hornsby, Group Finance Director for Lifestyle Europe commented, “Our principal reason for upgrading to Autoline Drive was based upon the new business accelerators that the new system has to offer. We have used its predecessor, Autoline, for many years to a high level and have implemented most of the available functionality across the group. However, we believe that with Autoline Drive we will gain a considerable market advantage through the use of both the marketing campaign management and email marketing functionality. We also feel that the new Vehicle Stock Profiler tool will enable us to maximise our profit potential and keep stock investment at a reasonable level. Although, some of these goals could be achieved using third party products, we have always believed that it is more efficient to keep everything within the DMS system, wherever possible.”

Autoline Drive will be implemented across the Lifestyle Group from June onwards, training for all 260 users.

Phil Stubbs, UK Sales Director for CDK Global commented, "By upgrading to Autoline Drive, we are confident that Lifestyle Europe will be able to achieve their goal of a virtually paper-free showroom environment running a professional sales process from initial enquiry to order. I am delighted that CDK Global is able to support them in achieving this.”

About Lifestyle Europe Ltd

With 10 dealerships in Kent, Sussex and Surrey, Lifestyle Europe currently holds Ford, Mazda, Renault, Dacia, Kia, SEAT, Subaru and Isuzu franchises. Lifestyle Europe is committed to communicating to their staff, customers and suppliers, a professional image which enhances honesty, value and quality of both their services and products. With a turnover of £120m, Lifestyle Europe employs 400 staff who are all dedicated to exceed customers’ expectation, thus ensuring a “Customer For Life”.

About CDK Global

CDK Global , one of the UK’s leading providers of technology and business solutions for the retail automotive market, is very proud to have been nominated as the AM Reader Recommended DMS supplier for 2013. However, CDK Global sees itself as more than just a DMS supplier. For a large number of dealers, CDK Global is their strategic IT partner, providing them with a variety of solutions and services to help them operate more effectively.
As a business, CDK Global is dedicated to helping dealers to increase productivity, reduce costs and drive measurable results across every area of their business – marketing, vehicle sales, service desk, aftersales, parts and accounts. This is achieved through the implementation, support and on-going development of a portfolio of product and services, developed specifically to meet the needs of dealers. In addition, CDK Global has successful long-standing partnerships with all the major vehicle manufacturers represented in the UK. The Dealer Management System (DMS) offerings from CDK Global are endorsed or officially approved by more manufacturers than any other DMS provider in the UK. This is as a result of the high level of integration to the various manufacturers IT systems and data feeds, covering parts, warranty, service, vehicles and finance.

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Media Contact
Adam Palmer
Marketing Manager – UK Region
CDK Global
Tel: 01488 662662
adam_palmer@cdk.com