Autoline Benefits for Marketing

Autoline’s CRM module is a comprehensive marketing tool designed to manage the business processes that can help increase customer satisfaction and improve sales performance. It enables you to manage contacts, enquiries, transactions, marketing campaigns and gather CSI feedback.

Understand your customers

  • Easily share important information using a single customer and vehicle CRM database.
  • Improve campaign responses by grouping and targeting similar customer types.
  • Analyse a customer’s value to your business using simple tools.

Effectively communicate with your customers

  • Capture and analyse customer and prospect information with ease using 'My Desktop' – your customisable home screen
  • Manage your daily activities effectively, such as customer communications, appointments, tasks and follow-ups using 'My Desktop'.
  • Effectively target customers using their preferred method ̶ email, letter, fax or SMS.
  • Improve inbound and outbound call responses using the integrated ‘Contact Management’ call centre solution.

Easily manage key CRM processes

  • Help increase customer loyalty and generate additional sales using automated follow-up triggers for activities such as chasing revenue and MOT / service reminders.
  • Manage your CSI and complaint handling process effectively using inbuilt functionality.

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