This is a prestigious award and one which we are immensely proud to win. Especially as it is voted for by the readership and endorses all the hard work we have put into developing the DMS to be a truly customer focused solution.
Dealerships have an unprecedented opportunity to take advantage of the change in consumer behaviour and be able to engage with their customers in a way that suits the customer.
Whilst the internet has changed the car buying process for either new or used vehicles, customers still prefer to buy locally proving they have the confidence that they are getting a price competitive deal.
This is where your dealership brand reputation is critically important to attracting and retaining business. Your brand is built on how your dealership interacts with your customers and makes them feel they are valued and important to your dealership.
No magic ingredient to this, just joined up customer processes which seamlessly helps guides the customer and sales person through the purchase experience from initial enquiry, through to test drive, sale and on into ownership Aftersales experience.
The in ownership experience should simply continue the outstanding experience gained from the vehicle purchase. The customer will have formed an emotional connection with your dealership and will see you as a trusted advisor who will continue to provide the necessary level of care to their vehicle for the service requirements.